For the purposes of this page, we are going to assume that you are running a business on Instagram. While some of this information may be useful for a personal Instagram, most people who are looking to build up their Instagram followers will be doing so as part of a marketing exercise for their company. Here, we are going to look at the benefits of building up your Instagram followers.
You seem more reputable
This is perhaps one of the main reasons as to why a company is going to want to build up the number of followers that they have on Instagram. When people are looking for a company to work with, they want to know that others have had a good experience with them. There are several ways in which they will be able to establish whether this is the case or not. However, one method which people seem to be using a lot nowadays is peeking at the number of followers that a person has on social media.
The more followers a company has on social media, the more likely they are to be a reputable company to work with. It shows that people have put their trust in them. If a person was greeted by a company which had a couple of dozen followers and a company which had hundreds of followers, they would probably go for the latter.
Of course, social media follows is not going to be the ‘be all and end all’ when it comes to deciding with regards to the company that a person wants to work with, but if two companies are going to be very close in terms of what they have to offer, it is going to be a great decision maker.
More people view your marketing materials
Of course, this is a major reason as to why you are going to want to have as many Instagram followers as possible. The more people you can reach, the more likely you are to make a sale. If you take great care in ensuring that your followers are curated properly (i.e. you have selected ones which are highly likely to make a purchase from you), then you are really going to be going places when it comes to the amount of money that you can make!
Your content gets shared
I suppose this is tied into the previous point with regards to more people viewing your marketing materials. When people can see your Instagram posts, the more likely you are to get likes and comments on them. While you can’t technically share Instagram posts (well, you can, but it is a bit harder), the people that follow the people who have liked your posts will be able to see that this has happened. This means that you have the potential to generate more followers. If you are lucky, just a single follower could lead to hundreds more followers. Making stuff go viral on Instagram is great!